LLYC has acquired Lambert Global, a Michigan-based strategic communications firm, in a deal that stands as the largest in the Madrid-based company’s history. This acquisition not only triples LLYC’s size in the United States but also elevates its revenue to $35 million in the U.S. market, positioning the U.S. as LLYC’s second-largest market after Spain. The integration of Lambert Global, now rebranded as Lambert by LLYC, introduces nearly 130 professionals to LLYC’s team, significantly bolstering its presence and capabilities in the U.S.
This pivotal acquisition is set to generate an impressive U.S. revenue of $35.1 million for LLYC, as stated by the agency. Reflecting on the growth trajectory, LLYC’s U.S. revenue saw a 36% increase from the previous year, reaching $4.8 million in 2022, underscoring the firm’s robust expansion strategy and operational success in the U.S. market. LLYC’s investment in Lambert includes an initial 70% stake, with a payment of $18.2 million upfront, based on Lambert’s EBITDA performance over the next two years.
The merger brings together key personnel from Lambert, including Chairman and CEO Jeff Lambert and President Mike Houston, with no anticipated layoffs. This move underscores LLYC’s ambition to double its size within three years, focusing on acquisitions that enhance its expertise in creativity, innovation, technology, and extend its market reach across Spain, the U.S., Mexico, and Brazil. Lambert marks LLYC’s third and most significant U.S. acquisition, following previous acquisitions of EDF Communications and Bam Communications.
Alejandro Romero, LLYC’s global CEO, highlighted the acquisition’s role in consolidating LLYC’s position among the top 25 independent PR firms in the U.S. and emphasized the ongoing search for complementary acquisitions to further the company’s ambitious expansion plans. Lambert’s expertise in PR, investor relations, and integrated marketing, coupled with its impressive client roster, aligns with LLYC’s strategic goals for growth and market dominance.
The partnership heralds a new era of international collaboration and digital innovation, with both firms sharing a competitive culture and a spirit of innovation aimed at driving client ROI. As LLYC continues to grow, with offices across Latin America, Europe, and the U.S., this acquisition marks a significant milestone in its global expansion strategy, reinforcing its commitment to becoming a leading player in the global communications industry.